[4eyes] Why consumers won't buy tablets (unless they're iPads)

[Saiph Savage]

Interesting story on why iPads fly out the door, but nothing else.
Basically, because Apple markets iPads like iPods to real consumers;
everyone else are computer makers still trying to sell them like computers,
in computer stores, on computer sites.  Until that changes, iPads will
continue to sell, “tablets” will not.

Summary: Why can’t non-iPads sell? Because the consistent marketing
experience from Apple is something that competitors simply cannot reproduce.

Can anybody besides Apple can make a tablet that can sell? That question
rises yet again with word that the HP TouchPad is not selling
well<http://www.zdnet.com/blog/btl/hps-touchpad-launch-inventory-under-the-microscope/55228?tag=mantle_skin;content>.
If this is true, it puts the TouchPad in the same camp as all other tablets
except the iPad. The line from the movie “if you build it they will come”
has been proven conclusively to not apply to tablets, as HP is now
discovering.

Why can’t non-iPads sell? It’s not like products such as Honeycomb tablets
or the webOS-based TouchPad aren’t acceptable to the market. They may not
match the iPad in every area but by and large they are mostly functionally
equivalent. It seems that all of the tablets don’t appeal to the same market
that is attracted to the iPad, which continues to sell as fast as Apple can
make them.

Rest of article:

http://www.zdnet.com/blog/mobile-news/why-consumers-wont-buy-tablets-unless-theyre-ipads/3782?tag=nl.e539


-- 
Norma Saiph Savage
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