[4eyes] FW: Weds 27 April -- Mary Hegarty explores the cognitive science of graphics

[Matthew Turk]

FYI

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April 27: Speaker: Professor Mary Hegarty,
UCSB Dept of Psychological and Brain Sciences

Refreshments at 3:15 pm, Talk at 3:30 pm
Sobel Seminar Room (South Hall 5607F)

Prof Hegarty's web page
http://www.psych.ucsb.edu/people/faculty/hegarty/

Title:
The Cognitive Science of Graphics: Implications for Design

Abstract: This talk will review cognitive science perspectives on the 
design of visual-spatial displays, such as graphs and maps. I will begin 
by classifying different types of visual-spatial displays. Then I will 
discuss the ways in which visual-spatial displays are said to "augment" 
cognition, and outline the perceptual and cognitive processes involved 
in using displays. I will argue for the importance of using cognitive 
science methods to inform the design of visual-spatial displays and 
review some of the main principles of display design that have emerged 
from these methods to date. Cognitive scientists have had good success 
in characterizing the performance of well defined tasks with relatively 
simple visual displays (for example, observing trends in simple line, 
and bar and pie charts) but many challenges remain in understanding the 
use of complex displays for ill-defined tasks.

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We look forward to seeing you there!

Mike Ludkovski and Wendy Meiring